Sámiland is the home of thriving Sámi culture. For the traveller, it is like a string of pearls, something that everyone experiences differently, at their own pace. For many, Sámiland is the most beautiful place in the world; a place where, at long last, you can breathe freely and welcome tranquillity within. Sámiland is widespread and wild. It is the land of sparkling waters, glistening stars, fell highlands, untouched wilderness and the Northern Lights. Sámiland cherishes hospitality. Sámiland is the place for eternal friends of Lapland.